Posts by Steve Jahn
How One CEO Turned a Crisis Into a Marketing Masterclass
When a global news story put Böcker’s ladder in the spotlight, the company didn’t panic — they capitalized. Discover how this CEO turned a viral moment into a bold marketing masterclass that turned headlines into profit.Read More
Tuna with a Heart: What 1980s Empathy Can Teach Today’s Marketers
In the 1983 comedy Mr. Mom, Teri Garr’s “Tuna with a Heart” campaign showed that empathy sells better than gimmicks. During tough economies, marketing that acknowledges real people’s struggles creates lasting trust. It is a timeless reminder that authentic, human connection still drives business growth, especially when times are hard.Read More
Follow The Sun
“This campaign gave The San Diego Sun one of the biggest subscriber surges we’ve seen in years. It showed us that smart digital outreach doesn’t have to come with a huge budget.” — Ron Donoho, Editor-in-Chief, The San Diego Sun autogro partnered with The San Diego Sun and received an endorsement from Karl Strauss Brewing…Read More
Let’s All Pretend to Feel Bad for the Supermodels
This month, Guess ran a glossy two-page ad in Vogue. Nothing unusual there until readers learned that the statuesque brunette with the perfect jawline wasn’t human. She wasn’t a model at all. She was a digital creation from an AI studio called Seraphinne Vallora.Read More
Why Every Project Should Start with Strategy (And Why We Don’t Charge for It)
I caught up with a friend recently who asked what I am building with autogro.ai and how she could help. It reminded me why I started this company in the first place. The short answer is simple. Every business wants to generate more business. The mistake many teams make is jumping straight into tactics like…Read More
SEO Is Out. GEO Is In.
Search is changing fast. If your marketing still revolves solely around search engine optimization (SEO), you're leaving a wide gap for competitors to fill. That’s because we’ve entered the era of Generative Engine Optimization (GEO), where your visibility in AI-powered tools like ChatGPT, Claude, Gemini, and even Google's AI Overviews matters just as much as, if not more than, traditional search rankings.
Let’s break down what that means and why it’s time for your brand to make the leap.Read More
Marketing déjà vu?
When Brooke Shields famously said, “You want to know what comes between me and my Calvins? Nothing,” it lit a cultural firestorm, and catapulted Calvin Klein into pop culture history. Flash forward to 2025, and American Eagle just played a very familiar hand. Sydney Sweeney looks absolutely stunning in their latest denim campaign, but it’s…Read More
Chatbots for Small Business: What They Really Do (And Why It’s Not Just Hype)
If you're a small business owner looking to grow, you’ve probably heard the buzz about AI chatbots. Maybe you’ve seen them on websites, Facebook pages, or even in your competitors’ DMs. But is a chatbot really worth it? And what exactly can it do for a small, service-based business? At autogro.ai, we specialize in helping…Read More
Top 5 AI Marketing Tools to Grow Your Business in 2025
In a world where technology evolves overnight, your marketing shouldn't fall behind. At autogro.ai, we blend strategy with cutting-edge AI to help businesses grow smarter and faster. Whether you're a solo founder or running a team, here are 5 AI tools we trust and use to help our clients attract more customers in 2025.Read More
Why Smart Businesses Are Replacing Marketing Agencies with Hybrid AI Teams
Traditional marketing agencies are made up of talented people—but people have limits. Deadlines get missed. Budgets get eaten up by time-consuming tasks. And at the end of the month, results can feel… underwhelming.
We’ve seen it firsthand.Read More