The San Diego Sun
& Karl Strauss Brewery
“This campaign gave The San Diego Sun one of the biggest subscriber surges we’ve seen in years. It showed us that smart digital outreach doesn’t have to come with a huge budget.”
Campaign Goals
Clear objectives built to guide strategy and measure real impact.
autogro.ai partnered with The San Diego Sun and received an endorsement from Karl Strauss Brewing Company to launch a buzz worthy summer campaign. Our objective: help The Sun grow its newsletter audience while boosting awareness for the new Karl Strauss lager called Follow the Sun.
Grow The San Diego Sun’s email subscriber base
Promote Karl Strauss’ new beer called Follow the Sun lager.
Leverage local events and giveaways to maximize organic reach
Campaign Highlights
A snapshot of the strategies, wins, and moments that shaped the campaign.
- Social Media Videos and Static Posts: Created consistent, eye catching visuals that reinforced the Follow the Sun message, drove newsletter sign ups, and extended campaign reach through shareable, action focused content.
- Giveaways: Ran successful giveaways using Karl Strauss gift cards and Wonderfront Festival tickets to generate buzz and new leads.
- Landing Pages + Chatbots: Integrated a ManyChat funnel and optimized Google Forms to convert social traffic into email subscribers.
- SEO Support: Improved meta content, tags, and on page keywords to make The Sun more discoverable during the campaign.
- Influencer Marketing: Engaged local micro influencers organically to drive reach and engagement.
This brief but high energy campaign created the largest spike in newsletter subscribers The San Diego Sun has seen in over three years. It also hyped Follow the Sun lager within the downtown San Diego community all without spending a dollar on paid ads.
Best of all, it showed our client how bold creative strategy and focused execution can deliver meaningful, measurable results.
Services Provided
Everything we delivered to drive the strategy forward.
- Campaign Strategy & Planning
- Video Editing & Social Deployment
- Graphic Design for Static Posts
- ManyChat & Landing Page Funnels SEO Optimization for Visibility
- Influencer Marketing
Promo Poster
The visual that introduced the campaign to the audience.
We used AI to generate the foundation and then had it redesigned by a Canva expert on our autogro.ai team. We collaborated with influencers to expand social reach and activated chatbots to boost newsletter signups and respond to audience engagement in real time proving that smart automation paired with skilled execution drives real results.
Campaign Videos
Creative visuals crafted to drive engagement and shareability.
To support the Follow the Sun campaign, we produced three distinct social media videos each tailored to engage, entertain, and convert. From animation to on location storytelling, each video was crafted with platform friendly runtimes, unified branding, and a clear call to action: sign up for The San Diego Sun’s free newsletter and enter to win a $25 Karl Strauss gift card.
All videos were supported by chatbot automation to capture leads and engage commenters in real time combining creativity with smart strategy to drive measurable growth.
Animated
Live Action
Fun Creative
Want results like this for your business?
What does autogro.ai specialize in?
autogro.ai is a real marketing agency powered by AI. We specialize in strategy, website design, SEO, email marketing, video editing, influencer marketing, and AI powered automation. Everything we do is guided by experienced marketers who use AI to work smarter, not replace people.
How does autogro.ai use AI in marketing?
We use AI to speed up research, content creation, optimization, and testing, but every project is reviewed and refined by a human strategist. AI helps us work faster and more efficiently while real people ensure quality, accuracy, and brand alignment.
Do you work with both small and large businesses?
Yes. We work with startups, local businesses, and established companies. Whether you are growing fast or refining what you already have, we tailor our approach to your goals and resources.
What types of results can I expect?
Results depend on your goals and starting point, but clients typically see improved visibility, stronger messaging, better conversions, and more qualified leads. We focus on practical, measurable improvements that support real business growth.
How do I get started with autogro.ai?
Getting started is easy. Book a free 30 minute strategy session so we can learn about your business and recommend the best next steps. From there, we build a custom plan based on your goals.
What is influencer marketing, and how can it help my business?
Influencer marketing helps you reach new audiences by partnering with trusted creators. It can build awareness, credibility, and engagement faster than many traditional channels, especially when paired with the right strategy and content.
What’s the first step to working with you?
The first step is a free strategy call. We will talk through your goals, challenges, and current marketing, then outline the most effective path forward before making any recommendations.
How long does it take to see results?
Some improvements, like website updates or messaging changes, can show results quickly. Others, like SEO and long term growth strategies, take more time. We will set clear expectations based on your specific project.
Which platforms do you support?
We work with popular platforms including WordPress, Webflow, common email marketing tools, analytics platforms, and automation systems. We also support chatbot tools and social platforms depending on your needs.
Who owns the content you create for us?
You do. Once the work is paid for, all content we create belongs to your business and can be used across your website, marketing, and campaigns.